Severe weather challenges are a key concern for businesses today. That’s why many companies already subscribe to WT360 data but might be missing out on its true value.

In this blog, we explore how Seek’s Insight Cloud can complement WT360’s existing data subscription and unlock valuable insights.

Keep on reading to discover how these 5 strategies can supercharge your weather planning and help your business thrive in any forecast.

1. Take advantage of real-time weather updates

With Seek, you’ll get advisory, watch, and warning flags that are customized to your area, which can be super helpful in managing unpredictable weather events. But that’s not all – Seek can also show you how weather patterns affect your sales throughout the year, giving you the power to strategize more effectively.

It’s like having your own personal weather expert for your business, and trust us, it can be a total game-changer for your operations.

2. Analyze historical sales data

When you delve into your historical sales data and combine it with weather insights, you’re not just analyzing numbers. You’re uncovering patterns in how customers behave before, during, and after extreme weather events.

This data allows you to see how your brand performs, taking into account factors like the type of weather, alert status, and location. This information is more than just data; it’s the key to making informed decisions.

3. Use machine learning to unlock actionable sales plans

With Seek’s cutting-edge machine learning algorithms, you gain a problem-solving tool.  From managing production to optimizing inventory and crafting effective sales strategies, these algorithms are your guide. 

They’re there to help you make the right moves, putting the power of data to practical use. With Seek, it’s about turning numbers into strategies that set your business on the path to success.

4. Understand How to Optimize Supply Chain During Severe Weather

Start by crafting smart backup plans to address any supply chain hiccups that may come your way. Seek’s data empowers you to ensure that your essential products are right where they need to be, precisely when they’re needed.

No more unnecessary overstocks or dealing with damages and waste. Seek’s real-time data helps you match your supply with the actual demand, like a supply chain expert who keeps your operations running efficiently. 

So, when you face a storm, you’re prepared, responsive, and lean.

5. Partner With The Right Retail Outlets To Meet Increased Demand

The approach isn’t just about reacting to emergencies; it’s about building resilience and customer trust.

By nurturing strong partnerships with retail outlets, you’re ensuring the availability of the right mix of products when demand spikes without the headache of unnecessary overstock.

This is like laying the groundwork for lasting success and loyalty. With Seek, it’s about building robust connections that help your business thrive in challenging times.

Summary

That’s it for this blog! We’ve explored five powerful strategies in our article with the Severe Weather Insight Kit. From real-time weather updates to using data-driven insights and optimizing your supply chain, Seek’s Insights on top of WT360’s data equips your business to weather any storm.

Want to see what it looks like when WT360 data is used to create Seek Insights? Check out a video of the product.