New analytics apps on Seek’s Insight Cloud deliver the first aggregated view of $47B in c-store sales with 18,000+ sites actively reporting.

July 10, 2025 – Seek, the innovators behind Insight Cloud, has announced a strategic collaboration with PDI Technologies, a global leader in the convenience retail and petroleum wholesale ecosystem. Together, the two companies have launched a suite of powerful analytics applications focused exclusively on the independent convenience channel – a $47 billion segment of the retail market in 2024.

Brands and suppliers can access instant insights into their sales performance across a mix of over 18,000 independent and small-medium sized chains nationwide, without the need to spend weeks or months of their time and resources ingesting, building, and visualizing the data themselves. With the Seek and PDI collaboration, brands can glean the insights they need to drive their unique strategies across the country and action at the store level – in minutes, not months. 

“The independent convenience channel has always represented a tremendous opportunity for brands, but quick access to actionable insights at scale has been a challenge,” said Jeff Hassman, VP and GM, Data Solutions at PDI Technologies. “Our collaboration with Seek gives brands secure access to critical data, helping them go to market faster, make informed decisions quickly, and drive growth in a channel that's now more visible and accessible than ever before.” 

Available now on Seek’s Insight Cloud, the new apps include two years of historical data and deliver a broad picture of the independent convenience store channel. These apps will unlock a new level of visibility by turning data into a strategic advantage.

“We’ve always believed in the power of turning complex data into clarity,” said Erik Mitchell, CEO at Seek. “Our collaboration with PDI brings that belief to life by making independent convenience retail performance visible at scale with the depth and speed today’s brands need to stay competitive.” 

The three analytics apps now available on Seek’s Insight Cloud are:

1. Convenience Market Overview
   Instantly understand the unique dynamics of the independent convenience channel through a strategic, high-level view of national and regional performance trends across independent c-stores. Track year-over-year evolution of sales, category assortments, and pricing and geographic trends to stay ahead of where the market is heading.
   
   

2. Market Share Trends
   Instantly understand your positioning in this channel through measuring your performance and market share at the store and item level. Identify where you’re winning or losing and refine your strategy based on how your products stack up in the market and within your most important categories and departments. 
   
   

3. Product Pricing Elasticity
   Understand how promotion changes impact demand and revenue across your portfolio. Analyze product-level elasticities and forecast the impacts broadly across the channel and at the store level – better informing promotional strategies for the independent channel and more broadly across the country. 

Together, Seek and PDI Technologies are bringing deeper, instant visibility to one of the most complex and valuable channels in U.S. retail – giving suppliers the insights they need to grow in the independent convenience market like never before. 

Learn more about the collaboration here.

About Seek 

Seek, an Eldridge Industries business, is on a mission to connect analytics developers and consumers like never before - driving business value in minutes, not months. Insight Cloud, the analytics app store for your business, was created to make it easy for everyone to build, distribute, and consume data & analytics apps in the thriving cloud analytics economy. Insight Cloud delivers instant access to curated, ready-to-use analytics apps from the leading providers in the market, accelerating your speed to insights by 15X+ while eliminating the pain of building, hosting, and maintaining an entire analytics ecosystem on your own. Built for developers and consumers alike, Insight Cloud is not just another tool to work with data - it is the platform connecting leading analytics developers with innovative consumers - driving business value faster than ever.
Visit Seek’s website

Contact: 
Carrie Chadwick 
VP of Growth
[email protected]

About PDI Technologies 

With 40 years of industry leadership, PDI Technologies, Inc. resides at the intersection of productivity and sales growth, delivering powerful solutions that serve as the backbone of the convenience retail and petroleum wholesale ecosystem. By “Connecting Convenience” across the globe, we empower businesses to increase productivity, make informed decisions, and engage faster with their customers. From large-scale ERP and logistics operations to loyalty programs and cybersecurity, we’re simplifying the industry supply chain for whatever comes next.
Visit the PDI Technologies website.

Contact: [email protected]