Building an industry-leading analytics platform in weeks—empowering supplier partners with faster, deeper insight.

Overview 

Gopuff, a leader in instant commerce, partnered with Seek to rapidly transform its retail analytics capabilities. In just three months, the company deployed a suite of 10+ applications on Seek’s Insight Cloud platform—spanning point-of-sale, customer behavior, and media performance analytics.  

These apps empowered Gopuff’s internal teams and supplier partners alike, delivering faster access to actionable insights, accelerating business planning, and unlocking new revenue opportunities across joint initiatives. 

The Challenge  

As Gopuff Ads continued to grow, the team recognized the need for a more scalable, partner-facing analytics solution—one that would:  

• Put data ownership and control back in the hands of suppliers 

• Make insights easier to access and act on 

• Align with Gopuff’s values of transparency, collaboration, and speed  

Their goal: Build a suite of self-serve analytics tools that would give advertisers clearer visibility into performance and enable more strategic decision-making—fast. 

The Solution 

By leveraging Insight Cloud, Gopuff was able to: 

• Launch 10+ custom analytics apps in less than six weeks

• Provide real-time visibility into key metrics like sales, customer engagement, and media impact

The suite of tools gives brand partners a more comprehensive view of their performance and provides Gopuff’s internal teams with a shared source of truth—streamlining everything from assortment planning to media targeting. 

The Results

With Insight Cloud in place, Gopuff quickly saw measurable impact across key areas of its supplier analytics program:

• 90% reduction in insight development time 

• Faster onboarding of top suppliers to the analytics platform 

• A seamless, scalable model for delivering joint business planning tools to hundreds of supplier partners 

• Deeper insight into customer behavior and advertising impact—driving more effective campaign decisions

By moving quickly and collaboratively with Seek, Gopuff successfully launched an analytics platform that supports its larger vision: giving brands the tools they need to win, with data that’s easy to access, use, and trust. 

Ready to build and scale your own branded analytics suite? Let's Chat!