CPG Brands: How to Get the Most Out of Your Third-Party Data

Data Usability Blog

In today’s digital age, data has become a valuable asset for businesses, especially CPG brands. Third-party data, in particular, provides valuable insights into consumer behavior, preferences, and trends. 


However, making sense of this vast amount of data can be overwhelming. In this blog post, we will explore how CPG brands can effectively parse third-party data to extract meaningful insights and make data-driven decisions.


What is Data Parsing?

Data parsing is the process of breaking down a large set of data into smaller, more manageable chunks. It involves extracting specific information from a dataset and organizing it in a structured format for analysis. For example, extracting CPG brands’ consumer surveys, social media data, and sales data. 


Why is Data Parsing Important for CPG Brands?

Third-party data is a vital asset for CPG brands to understand their target audience and make informed decisions. However, the data collected from various sources is often unstructured and difficult to analyze. 


This is where parsed datasets becomes essential. Here are some specific reasons why data parsing is important for CPG brands:


  • Identifying consumer trends:

By parsing data from various sources, CPG brands can identify emerging consumer trends and adjust their products and marketing strategies accordingly. This allows them to stay ahead of the competition and meet the ever-changing demands of consumers.


  • Understanding consumer behavior:

Data parsing can help CPG brands gain a deeper understanding of their target audience’s behavior, preferences, and purchasing patterns. Using this information makes it easier for more targeted and effective marketing campaigns. 


  • Improving product development:

Parsed datasets help brands make necessary changes and create products that better meet the needs and wants of their target audience. 


  • Optimizing supply chain management: 

Data parsing can also be used to analyze supply chain data, such as inventory levels and sales data, to identify areas for improvement and optimize the supply chain process. This can lead to cost savings and improved efficiency for CPG brands. 


How to Parse Data for CPG Brands

Understanding the importance of data parsing for CPG brands is one thing, but knowing how to do it effectively is another. Here are some steps that CPG brands can follow to get the most out of their third-party data through data parsing:


Step 1: Identify the Data Sources

The first step in data parsing is to identify the data sources that are relevant to your business. This could include consumer surveys, social media data, sales data, and any other sources that provide valuable insights into your target audience. It’s also important to consider the quality and reliability of the data sources.


Step 2: Clean and Organize the Data

Before parsing the data, it’s crucial to clean and organize it. This involves removing any irrelevant or duplicate data and ensuring that the data is in a structured format. This step is essential as it ensures that the data is accurate and can be easily analyzed. It also helps in reducing the noise in the data and improving the accuracy of the analysis.


Step 3: Streamline Data Extraction 

There are various data management solutions available that can help CPG brands extract and organize data from different sources. One such popular data parsing option for your CPG brands is Seek


It not only offers robust data parsing capabilities but also goes a step further by providing in-depth data analysis. This integrated platform seamlessly harmonizes with your existing systems and offers user-friendly analytics, dashboards, and solutions.

Step 4: Analyze the Data

Once Seek has expertly parsed and organized your data, the next critical step is analysis. Seek’s comprehensive approach involves seeking out patterns, trends, and insights to enhance your business strategies. Through data visualization techniques, such as charts and graphs, Seek makes data interpretation a breeze for CPG brands.


Step 5: Take Action

The final step in data parsing is to take action based on the insights gained from the data. This could involve making changes to products, adjusting marketing strategies, or optimizing supply chain processes. The key is to use the data to make informed decisions that will benefit the business.



Data parsing is a valuable tool for CPG brands looking to get the most out of their third-party data. By following the steps outlined in this article, CPG brands can effectively parse data and gain valuable insights that can help improve their products, marketing strategies, and overall business performance. So, don’t let your third-party data go to waste — start parsing today!


At Seek, we have something called Seek Enrich that uses parsed data to bring you enriched insights on your data. Read more about it here.

Picture of Seek's Marketing Team
Seek's Marketing Team

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