Top 5 Marketing Ideas That Are Powered by Customer Insights

To succeed in marketing, it’s crucial to understand your customers. If you’re not listening, you’re losing, they say. That’s why we’re diving into the importance of customer insights and how analyzing them can lead to successful marketing campaigns. We’ll also give you top marketing ideas powered by customer insights that are sure to get your […]

5 Reasons to Combine Shopper Buying Behavior Data and POS

Are you looking to supercharge your business with concrete data-driven decisions? The combination of two important data sources, Shopper Buying Behavior Data and POS Data, is essential for your success.   In this blog, we will reveal the 5 important reasons for using the power of this dynamic duo. Keep on reading to revolutionize your […]

What Are the Benefits of Combining Multiple Data Sources for CPG Brands?

Understanding consumer goods data has always been important. But what if you could go beyond simply analyzing numbers from one source? For top brands in this industry, the opportunity for multi-source data analysis is now available.   It’s not just a possibility; it’s the next major advancement that can assist you in making smarter decisions […]

5 Proven Strategies to Supercharge Your Weather Planning with Seek’s Insight

Severe weather challenges are a key concern for businesses today. That’s why many companies already subscribe to WT360 data but might be missing out on its true value. In this blog, we explore how Seek’s Insight Cloud can complement WT360’s existing data subscription and unlock valuable insights.  Keep on reading to discover how these 5 […]

How Neighborhoods Can Shape Your Brand’s Success: A Comprehensive Guide

When it comes to the success of your CPG business, there are many factors that can play a role. From product quality to marketing strategies, every aspect of your business can impact its success. However, one often overlooked factor is the impact of neighborhoods. Residential developments and the lifestyle of communities within them can have […]

CPG Brands: How to Get the Most Out of Your Third-Party Data

In today’s digital age, data has become a valuable asset for businesses, especially CPG brands. Third-party data, in particular, provides valuable insights into consumer behavior, preferences, and trends. However, making sense of this vast amount of data can be overwhelming. In this blog post, we will explore how CPG brands can effectively parse third-party data […]

What Are the Benefits of Analyzing Customer Affinity Data?

In today’s competitive market, building brand loyalty is crucial for businesses to thrive. One effective way to achieve this is by analyzing customer affinity data. Customer affinity data provides valuable insights into customer preferences, behaviors, and patterns, allowing businesses to tailor their marketing strategies and offerings to meet their customers’ needs. In this blog post, […]

5 Reasons Why Customer Segmentation Is Crucial For Challenger CPG Brands

In the rapidly changing CPG landscape, staying competitive goes beyond standard market research. It’s about delving into data, finding insights, and making informed choices. Imagine understanding your customers’ preferences, identifying top-performing products, and running effective promotions. This isn’t a dream but a reality with multi-source data analysis—a powerful tool for CPG brands to thrive in […]

Measuring What You Mean: Validity and Insights

In an earlier piece, I noted that an insight, to be worthy of the name, needs to have three facets. It must be measurable, shareable, and actionable. Let’s dig into the first of these.    Imagine you’re the captain of a ship, navigating through the vast ocean using a compass and a map. Getting your […]

Unlocking the power of multi-source data analytics in Retail and CPG with Seek Enrich

Multi-source data analytics, including Point of Sale (POS) data, holds immense value in the retail and Consumer Packaged Goods (CPG) space due to its ability to provide comprehensive insights that can drive informed decision-making, enhance operational efficiency, and lead to improved customer experiences. Let’s dive into the significance of SEEK ENRICH in this context, the […]