Measuring What You Mean: Validity and Insights

In an earlier piece, I noted that an insight, to be worthy of the name, needs to have three facets. It must be measurable, shareable, and actionable. Let’s dig into the first of these.    Imagine you’re the captain of a ship, navigating through the vast ocean using a compass and a map. Getting your […]

Providing the Missing Definition in the Pursuit of Real Insight

Seek’s Insight Cloud is solving a big problem in the world of data analytics and decision making. The term “insight” gets used a lot. Like, a lot. The problem, however, is that we never see a clear, technical definition of the term as it pertains to business intelligence and platforms. We take inspiration from the […]